It may be Spain’s number one app (beating out Netflix, Instagram, and YouTube), but that’s not the only mission of Unfold. The viral app that helps social media users create engaging Stories on Instagram, Facebook, and Snapchat is also leading the way in tech companies giving to HIV causes. Last December, it raised nearly $70,000 from its exclusive 99 cent (UNFOLD)RED template collection for the U.S. Fund to fight AIDS with (RED). Unfold’s contribution […]
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Thank you @FastCompany for making @UnfoldHQ an ‘Innovation by Design’ honoree! pic.twitter.com/t7l1uSaclF
— Alfonso Cobo (@alfonsocobo) September 10, 2019
Hi Ellen, CEO of Unfold over here! As a member of the LGBT community myself, I would love to hear feedback and see how we could improve for the next time we do something like this. Would love to hear your thoughts and suggestions on language. Thank you very much!
— Alfonso Cobo (@alfonsocobo) June 25, 2019
When Unfold is most popular in countries where LGBT people are oppressed, I think it’s important to take a stance. Last December we raised ~$80k to fight against AIDS with the RED collection. We found a great way of engaging with our users while raising awareness & driving change
— Alfonso Cobo (@alfonsocobo) June 25, 2019