By Kate Taylor
- Chick-fil-A quietly opened a second location in the UK, inside a hotel in Scotland.
- News of the location follows the announcement that the chain’s first UK location, in Reading, would close following protests from LGBTQ activists.
- These two UK locations represent a new strategy for Chick-fil-A: opening “pilot license locations” with limited menus in partnership with local organizations to test the waters while expanding.
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Before Chick-fil-A ramps up its UK expansion in earnest, we're probably going to see more of these pilot tests. And, closing one after six months isn't necessarily a bad thing for CfA. https://t.co/aWQ3qT2bjN pic.twitter.com/yiGqDKfcdP
— Kate Taylor (@Kate_H_Taylor) October 25, 2019