Backlash didn’t kill Chick-fil-A’s UK expansion, location opening in Scotland

By businessinsider.com October 26, 2019October 26, 2019

[ccfic]

Chick-fil-A quietly opened a second location in the UK, inside a hotel in Scotland.
News of the location follows the announcement that the chain’s first UK location, in Reading, would close following protests from LGBTQ activists.
These two UK locations represent a new strategy for Chick-fil-A: opening “pilot license locations” with limited menus in partnership with local organizations to test the waters while expanding.
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Before Chick-fil-A ramps up its UK expansion in earnest, we're probably going to see more of these pilot tests. And, closing one after six months isn't necessarily a bad thing for CfA. https://t.co/aWQ3qT2bjN pic.twitter.com/yiGqDKfcdP

— Kate Taylor (@Kate_H_Taylor) October 25, 2019

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