Index Bets Path to Higher Returns Is With Gay-Friendly Firms – Bloomberg


A California firm is betting that public companies supported by gay people will outperform the market.

LGBTQ Loyalty Holdings Inc. on Wednesday is launching an index comprised of 100 companies that support equality for lesbian, gay, bisexual, transgender and queer people — and which has better returns than the S&P 500. Companies listed in the new index come, in part, from the results of a poll asking people in the U.S. who identify as LGBTQ which companies they want included.

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